ina
Hi
I am Ina.
Hi
I am Ina.

Indonesian born and bread and proud of it.

Handmade in Indonesia combines my experience in design, manufacturing and supply management. I get a thrill from bringing concepts to live and products to market. It brings me great pleasure to support the livelihood of our extraordinary artisans.

My collection is Indonesian with a twist. Bold and confident. Natural and joyous.

Refreshing design, high quality products and constant supply, that is Handmade In Indonesia.

And here is my team:

ina
Hi
I am Ina.
Hi
I am Ina.

Indonesian born and bread and proud of it.

Handmade in Indonesia combines my experience in design, manufacturing and supply management. I get a thrill from bringing concepts to life and products to market. It brings me great pleasure to support the livelihood of our extraordinary artisans.

My collection is Indonesian with a twist. Bold and confident. Natural and joyous.

Refreshing design, high quality products and constant supply, that is Handmade In Indonesia.

And here is my team.

Leah Singh

Brand Manager Australia

Leah pours her heart into the things she loves deeply:
Rescuing dogs through Gaia Island of Dogs.
Creating art.
Curating warm, soulful home spaces.

Whether she is giving a stray dog a second chance or styling a room with intention, it all comes from the same place: a love for beauty, compassion, and purpose.

For every pet bed sold in Australia, a share of the profit goes to her project:
Gaia Island of Dogs, the safe haven for strays in Bali. 

Leah

Dodik Cahyendra

our brand photographer

Dodik is passionate about everything handmade and authentic. He is a great supporter of ‘perfect imperfection’ and he loves to capture the small details that show the delicate results of outstanding craftmanship.

Luckily Dodik loves animals too. Our first photoshoot with him was with a small, a medium and a large dog and with 3 cats!! Most photographers would say that animals are the hardest to work with, but not him.

Lucky us!

Jaimie Lee

our US brand manager

Jaimie and our team are old friends. We have worked together on opposite sides of the globe for several years, in a different industry. And now our paths cross again.

Jaimie brings over a decade of experience in negotiation, strategy and client relations. Her understanding of customer service guarantees her commitment to her clients. She is in this team to create long lasting partnerships with premium retail store chains in US .

Beyond her professional life, Jaimie loves exploring the world with her husband. She is the best at baking fresh sourdough. And she loves to tend to her garden and beloved flock of chickens. Her two dogs, Rogue and Piper are her loyal sidekicks.
Jaimie brings authenticity, passion, and expertise to everything she does.

This is Bruno

our rescue and model

This gorgeous soul was abandoned and lost on the busy streets of Denpasar. Our friend Isabelle saw him being hit by a car and then struggling to get out of traffic with a broken leg.

Bruno needed care but quickly became part of her family and a source of endless joy. Together they go for a walk on the beach every day.

Bruno now also has a career in modeling for Handmade In Indonesia :-))

Pak Ipin

our rattan headman

In a small village in East Java, Pak Ipin’s father passed down his great talent to his five sons. They learned with patience, passion and dedication. All have become extraordinary craftsmen, and all are active in the rattan production.

Pak Ipin has around 30 years of experience as a rattan craftsman, making frames and weaving. His knowledge of the material is outstanding. He makes drawings on paper come alive and he has an excellent sense style.

His colleagues in the workshop learn a lot from him and see him as their leader. So do we.

Light Consultancy

the brains behind the brand

Handmade in Indonesia is created by Light Consultancy.
This project showcases the team’s skills in
– Business concept and planning
– Brand development and design
– Website design & development
– Product development
– Supply management